Mining the Gold from Your Contacts
This class will cover the heart of relationship marketing (pun intended). Making that initial contact with a prospective client, customer or fan is just the beginning of a long and beautiful and hopefully productive relationship. Knowing how to turn an initial contact into a relationship is a key success skill.
Managing Conflicting Priorities
At any given moment, on any given day, you could be doing a hundred different things, right? And at any given moment on any given day, you probably see half a dozen things that seem to be of equal urgency and priority. But you’re just one person. So how do you choose the right action?
Top 5 Twitter Mistakes
I’ve been using Twitter for just over a year, now. And I admit it, I’m hooked. Twitter represents an unprecedented opportunity for connecting with your fans, creating new fans and promoting your music or business for little or no money. But I see a lot of people making the same mistakes over and over. And it’s such simple stuff to fix. Here are the top 5 Mistakes and how to fix them:
How to Manage Conflicting Priorities
In our complex, day-to-day lives, we have a multitude of priorities calling for our attention. Some call in a whisper. Others scream from the rooftops. And the soft voice of the things that we most long to accomplish is often drowned out by the fires and clamoring of these conflicting priorities. No matter how good your time management structures and systems are, if you don’t figure out how to manage these conflicts, you will be hard-pressed to maintain those systems. So how do you decide where to spend your resources for the best outcome?
Project Management – The Performance Results Description Tool
The PRD allows you to visually link your goals to your daily activities as well as develop a working plan for how you’ll reach those goals.
How to Get Started on Twitter
I’ve done several calls over the last 2 years that refer to Twitter directly or indirectly, and there have been folks on those calls who either JUST started or have not yet started their Twitter account. If this is you, what are you waiting for? Feeling overwhelmed and just don’t know how to get started? Well, this is the call for you.
How to Integrate Social Media into Your Multiple Streams Business
With Social Media (Twitter, Facebook, Linkedin, Reverbnation, My Space, Youtube and on and on), you have an unprecedented opportunity to connect with, interact with and deepen your relationship with your fans, clients and customers – FOR FREE!
For every artist who is taking great advantage of these tools, there are hundreds of you who are using them poorly, quitting after a few weeks, or even avoiding them all together. And I say, what a wasted opportunity!
An Act of Willpower – the Process of Perseverance
The skill of applying your will to your choices consistently is critical to making your systems work (including, time management, organization, marketing) and creating consistent and sustainable success. Start developing your will power today!
Marketing for Musicians
This is a post I put up on the FAR-West list-serve (Folk Alliance Region-West). It got a fair bit of reaction and so I thought I’d share it with you. Warning – a bit of a rant here… And I expect I’ll be flamed, but that’s just fine with me, because one of my jobs […]
2 Lessons from American Idol – Top 7
Got behind in my blogging again – here are the two lessons from American Idol – Top 7. In Idol 7 – Alicia Keys was the Mentor and she talked about how she intended to help the contestants find out what they’re made of. And that “Idol Gives Back” will help them discover what their character is and how to be a part of something bigger than themselves.