The final step of the Multiple Streams of Art / Music Income process, establishing your BOP (Bold, Outrageous, Provocative) Positioning, is bigger than your Branding, or your USP (Unique Selling Proposition).
Your BOP Position is about who you are and what you stand for as an artist, as a business and as a human being.
What is Your Purpose?
In this Class, we’ll discover:
- What is a BOP?
- How some artists are using their BOP to make a difference in the world
- 3 Key questions to help you identify your BOP
- How do you use your BOP to build your Multiple Streams of Art / Music Business?
Your BOP is your BOLD OUTRAGEOUS PROVOCATIVE statement of who you are and what you stand for. What is your BOP?
Additional Resources for this Class:
- Multiple Streams of Music Income Self-Study Program
- How to Use Goals, Actions and Strategies to Craft a Plan
- Are Goals Really Necessary?
- Goals and Success
- Leadership
Prerequisite Classes:
- Multiple Streams of Art/Music Income
- Mulitple Streams Step 1: Niche Picking
- Mulitple Streams Step 2: Elicit Their Problems
- Mulitple Streams Step 3: Find Solutions
- Mulitple Streams Step 4: Develop Your Product Funnel
- Mulitple Streams Step 5: Generate Traffic
- Mulitple Streams Step 6: Convert Prospects
- Mulitple Streams Step 7: Strengthen Relationships
Listen to the Class:
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Read the Class Transcript
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Next Class:
- Learning Track 4A – Rock the Internet: Online & Social Media Mastery
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2 Responses
First, thank you, Chuck for sharing me with others! I really appreciate it! And yes, staying grounded in your purpose while stretching out of your comfort zone to be bold, outrageous and provocative will expand your opportunities. And I love that – just asking the question when weighing options and opportunities.
I told a past drummer and bassist about this concept over a year ago, and I just had an occasion to fly to Orlando this past weekend to play with them. They had really taken BOP positioning to heart as they understood it from the way I had related it to them, and explained to me how it has affected their decisions and choices for their act this past year. They employ it on a very basic level, simply asking themselves “Are we being bold, outrageous, and provocative?” Judging by their success, I believe they are.