Alternative Marketing for Visual Artists Presented by Art Business Consultant and Coach, Martha Zlatar
Mainstream art galleries are not the only way to sell your artwork. Actually most successful visual artists do not make the majority of their sales from galleries. Designed specifically for visual and spatial artists, this workshop will get you thinking outside of the gallery so you can find alternative spaces for your artwork.
The Internet Marketing Expert – an Interview with Patrick Schwerdtfeger
Having seen Patrick speak, I’m absolutely thrilled to have him join us and teach us about Step 5 – Generating Traffic:
Over 98% of websites get fewer than 5 visitors each day and a fantastic website without traffic does nothing to build your business. Attracting high-quality website visitors doesn’t have to cost a fortune. With some time and a little direction, you can accumulate strategic one-way inbound links and watch the targeted traffic pour in! This presentation will show you how.
Multiple Streams Step 2: Elicit Their Problems
you chose your niche. Now that you know who you’re marketing to, the next step is to Elicit Their Problems. What does your ideal customer most NEED? WANT? DESIRE? What drives him or her?
Multiple Streams Step 1: Niche Picking
Designing your marketing around a Niche can enable you to have a major impact on a small budget. Since most Artists are working with a limited to non-existent marketing budget – Niche Marketing can give you a tremendous advantage over your competition.
Booking Strategies, An Interview with Jeri Goldstein
This month we interview Jeri Goldstein, author of How to Be Your Own Booking Agent: The Musician’s & Performing Artist’s Guide to Successful Touring. In the call, Jeri will help to make the dreaded task of promoting yourself easier, less stressful, and more productive, for musicians and non-musicians alike.
Creating Your Niche – A Conversation with Nancy Moran
Everybody says you have to have a niche. But how do you create a unique and profitable niche that suits you? In this month’s Interview with an Expert, we’ll be interviewing successful performer Nancy Moran. We are talking with Nancy about niche marketing – one of her favorite topics. We’ll examine some real-life case studies […]