Working Smarter, Not Harder
In February, we did a call for the Artists Marketing & Business Academy called, “Create Systems – Work Smarter, Not Harder” to begin to address one of the key mistakes artists make in their business. The essence of this mistake is to think of yourself in terms of a self-employed freelancer, going from gig to […]
The Art of Outsourcing – An interview with Tiamo De Vettori
This month we interviewed the LA Music Awards’ Male Singer/Songwriter of the Year, Tiamo De Vettori, on The Art of Outsourcing – how to get volunteers to enthusiastically do the things that you don’t like to do. He also touched on cross promotion – how to minimize your work and multiply your fan base, and […]
Creating Your Niche – A Conversation with Nancy Moran
Everybody says you have to have a niche. But how do you create a unique and profitable niche that suits you? In this month’s Interview with an Expert, we’ll be interviewing successful performer Nancy Moran. We are talking with Nancy about niche marketing – one of her favorite topics. We’ll examine some real-life case studies […]
Procrastination vs. Keeping My Word to Myself
Debra Russell looks at procrastination, discipline and keeping your word to yourself, especially as a small business owner when you are the only one holding yourself accountable