How to Implement the Learning
There is a lot to learn about how to succeed in your business – whether it’s Music, Art, Film, Dance. Here at the Artist’s Marketing & Business Academy, we strive to teach you all that you need to know to create the career of your dreams. But it’s not enough to simply learn. Knowledge without […]
Goals and Actions and Strategies – Oh, MY!
I was on the TAXI Forum and I came upon this thread “Post your Goals after attending the Rally” (the yearly conference for TAXI Members). While reading through people’s responses to the question, I noticed that most posts were a combination of goals, actions and strategies, with the posters conflating their intended actions, strategies and […]
S.P.E.C.I.A.L. Step 5: Implement the Plan
GET INTO ACTION – Finally So, you’ve explored your starting point, created your vision of the ending point, explored all the ways to get there and created a plan. And now, finally, it’s time to put that plan into action! In Step 5 of the S.P.E.C.I.A.L. Roadmap to Success, you implement the plan that came out […]
Branding 101
What is branding? Branding is a fundamental marketing concept that is often misunderstood by business owners. According to Wikipedia: “A brand is a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”[1] Branding began as a way to tell one person’s cattle […]
S.P.E.C.I.A.L. Step 3: Expand What’s Possible
Step 3 of the S.P.E.C.I.A.L. Roadmap to Success method for achieving your goals is “Explore all the ways to get there.” Most people, when they Set a Goal, jump right into action doing all the things they know to do in order to achieve that goal. The problem is that they don’t know what they […]
Debra Recommends LaTour de Force Productions
Professional Performance Reel Production Latour de Force Productions will take your footage and help choose your scenes in a fashion that will best represent you, while being consistent with your brand! They custom design your reel, and make it fun to watch – with titles, captions, transitions, and music. They also apply basic color and […]
S.P.E.C.I.A.L. Step 1: Starting Point Assessment – Where Are You NOW?
Once they’ve set a goal, most people make the mistake of jumping right into action doing the stuff they think they should. But how can you successfully plan for a journey without knowing where you’re starting from? In any journey from Point A to Point B – identifying Point A (your starting point) will enable […]
Internet Marketing 101
SEO! SEM! PPC! Oh My! The internet has paved the way for the Artist Entrepreneur to create your own career without waiting for the record deal, the publishing deal or anybody to “discover” you. But learning what you need to know and figuring out how to apply it to your business can quickly become overwhelming. […]
Websites and the Artist Entrepreneur
Internet Marketing Part Deux In last month’s Newsletter, I talked about the importance of not only having a presence on the Internet but having a presence that would be easily discoverable by your prospective customers, clients and fans. And that the trick to being found is through the use of good key words and SEO […]
Music Marketing in the Real World – An Interview with Michael Brandvold
KISS, yeah the band. The guy who spits blood and sticks out his tongue. The band that wears more makeup and higher heels than your mom. What can you learn about marketing from them? KISS is alot more that just caskets and condoms. Michael Brandvold will share with Debra Russell some of the marketing lessons […]