Social Media Marketing – Part 1
I’m completely fired up about doing the social media thing the right way – and I no longer feel completely overwhelmed by it. And so, of course, I want to help you feel the same way.
Social Media – An Interview With Ariel Hyatt, CyberPR
Twitter, My Space, Face Book, oh my! Social Media is everywhere – but what is it really? And how do you incorporate it into your smart marketing plan, efficiently and effectively? Debra interviews Ariel Hyatt from Cyber PR
Debra Recommends Bob Baker – The Buzz Factor
Bob Baker is an author, musician, and workshop leader who is dedicated to helping musicians, authors, and creative people of all kinds get exposure, connect with fans, and increase their incomes through their artistic passions. Bob’s books include “Guerrilla Music Marketing Handbook,” “Unleash the Artist Within,” “Branding Yourself Online,” “Self-Publishing Success Secrets,” and more. I […]
Niche Marketing
YouTube highlight video of Niche Marketing workshop
Debra Recommends Ariel Publicity and Cyber PR
Since meeting Ariel Hyatt from Cyber PR in 2009, we have become good friends. I was honored to participate on a Panel at the TAXI Road Rally that she moderated. (Pictured left to right, Dean Krippaehne, Vikki Flawith, Ariel Hyatt, Derek Sivers, and me, Debra Russell) I was very impressed by her knowledge and presence […]
Debra Recommends ifanz
ifanz is a very cool resource originally developed for musicians, but really applicable for creative professionals in all walks of life who are building their career by building their relationship with their fans. More than just a database and newsletter management tool, it also offers one-stop shopping for many of the needs of the small […]
Debra Russell Recommends Indie Band Manager
My friend, Charlie Cheney, designed this system based on filemaker Pro for his own career in music. But when he saw how many musicians, agents and other professionals in the music industry needed this product, he made it available to the public. This program is a comprehensive contact management, booking and tour management system. And […]
Debra Russell Recommends ReverbNation
I’ve been hearing nothing but great buzz about ReverbNation as a one stop shop for contact management and social networking for your music business. Here’s what they say on their website: ReverbNation.com is a Music 2.0 company that is responding to the changing music business paradigm. We provide innovative marketing solutions that musicians need to […]
How to Create Buzz and Stimulate Word-of-Mouth Marketing, An Interview with Bob Baker
On this call, author and speaker Bob Baker dissected and examined buzz and the elusive qualities that create ideas that spread.
Meetup.com Creating Community in Your Community
Meetup.com was mentioned in response to a question from the March 2009 Ask Coach Debra call. The question was about finding and/or building community with fellow artists. I have found meetup to be an incredible tool for finding and creating community centered around common interests. I have been both a Meetup organizer with my Bay Area […]