Welcome to Multiple Streams of Music Income Self-Study Program

Welcome [wlm_firstname]! This is the homepage for the Multiple Streams of Music Income Self-Study Program.  This page serves as an index to access your content.  Your content will be in various forms – audio, video and PDF.  I will be providing both an mp3 version of each chapter, a video version and a PDF of the PowerPoint for you to print out and follow along.  In addition, there may be exercises and written articles that accompany each chapter. The biggest mistake I see people make with this material is to try to jump ahead to steps 5, 6 and 7.  However, the power of this program is to build your business based on your Niche, what they want/need/desire, and designing your product funnel to fulfill their needs using language and formats that they will feel comfortable with.  You can’t do that if you skip steps 1, 2, 3 and 4. So, you will not be able to access those chapters right away.  Work through the chapters and the steps in order and you will find that the Multiple Streams of Music Income Program helps you create a successful business. Warm regards, Debra Russell

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Table of Contents

I. Multiple Streams of Music Income – Overview

A.   Old Paradigm vs. New Paradigm B.   4 Guiding Principles C.   8 Steps to Build Your Multiple Streams of Music Business

II.    Implementation

A.  The Time Line B.  Managing Conflicting Priorities C.  Creating the Plan and the System

III.    Step One – Pick Your Niche

A.  The Power of Niche Marketing B.  Brainstorming Your Niches C.  Evaluating and Choosing Your First Niche

IV.    Step Two – Elicit Their Problems, Needs and Desires

A.  Getting to Know Your Niche– Who, What, Where When, How & Why B.  Tools of Research – Doing it On the Cheap C.  How to Use Social Media for Research

V.    Step Three – Design the Solutions

A.  How to Design the Solutions B.  Will You Be My Google? C.  WIIFM and BIW2 – The Key to Their Hearts and Minds

VI. Step Four – Design Your Packaging

A.  The Product Funnel B.  How to Leverage Your Existing Product for Your Niche

VII.    Step Five – Generating Traffic

A.  Build Your Online Brand B.  The Three Sources of Traffic C.  Build Your List

VIII.    Step Six – Convert Traffic into Clients/Customers/Fans

A.  Building Rapport B.  Creating Value C.  Engagement – The Essence of Relationship Marketing

IX.    Step Seven – Deepening Relationships

A.  Creating Your Lifetime Fans B.  Street Teams – Real and Virtual

X.    Step Eight – The B.O.P.

A.  What is Your Purpose as an Artist? B.  Building a Values-Based Career C.  How do You Serve?