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Chapter 3 – Supporting Printed Material
- Download Chapter 3 Workbook
- Download Chapter 3 Power Point PDF
Section A: The Power of Niche Marketing
[/av_textblock] [/av_one_full] [av_one_full first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ link=” linktarget=” link_hover=” padding=’0px’ border=” border_color=” radius=’0px’ background=’bg_color’ background_color=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_breaking=” mobile_display=” av_uid=’av-31pn2a’] [av_video src=’https://vimeo.com/304910791/a72bc7e06b’ mobile_image=’https://www.risingstarsystems.com/wp-content/uploads/2010/05/msomi.jpg’ attachment=’2204′ attachment_size=’full’ format=’4-3′ width=’16’ height=’9′ conditional_play=’confirm_all’ av_uid=’av-jn0ofm19′] [/av_one_full] [av_one_full first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ link=” linktarget=” link_hover=” padding=’0px’ border=” border_color=” radius=’0px’ background=’bg_color’ background_color=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_breaking=” mobile_display=” av_uid=’av-1z1r1e’] [av_textblock size=” font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-jn0ohufv’ admin_preview_bg=”]Download Chapter 3A Audio Only
[/av_textblock] [av_hr class=’default’ height=’50’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=” custom_margin_top=’30px’ custom_margin_bottom=’30px’ icon_select=’yes’ custom_icon_color=” icon=’ue808′ av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av_uid=’av-5y17oi’] [/av_one_full] [av_one_full first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ link=” linktarget=” link_hover=” padding=’0px’ border=” border_color=” radius=’0px’ background=’bg_color’ background_color=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_breaking=” mobile_display=” av_uid=’av-1u2c6q’] [av_textblock size=” font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-jn0ojhak’ admin_preview_bg=”]Section B: Brainstorming Your Niches
[/av_textblock] [/av_one_full] [av_one_full first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ link=” linktarget=” link_hover=” padding=’0px’ border=” border_color=” radius=’0px’ background=’bg_color’ background_color=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_breaking=” mobile_display=” av_uid=’av-3vzj6a’] [av_video src=’https://vimeo.com/304922658/6790695763′ mobile_image=’https://www.risingstarsystems.com/wp-content/uploads/2010/05/msomi.jpg’ attachment=’2204′ attachment_size=’full’ format=’4-3′ width=’16’ height=’9′ conditional_play=’confirm_all’ av_uid=’av-jn0okefa’] [/av_one_full] [av_one_full first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ link=” linktarget=” link_hover=” padding=’0px’ border=” border_color=” radius=’0px’ background=’bg_color’ background_color=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_breaking=” mobile_display=” av_uid=’av-36kjcy’] [av_textblock size=” font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-jn0okwhi’ admin_preview_bg=”]Download Chapter 3B Audio Only
[/av_textblock] [av_hr class=’full’ height=’100′ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=” custom_margin_top=’30px’ custom_margin_bottom=’30px’ icon_select=’yes’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’ av_uid=’av-3qz1qq’ admin_preview_bg=”] [/av_one_full] [av_one_full first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ link=” linktarget=” link_hover=” padding=’0px’ border=” border_color=” radius=’0px’ background=’bg_color’ background_color=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_breaking=” mobile_display=” av_uid=’av-1yow6h’] [av_textblock size=” font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-jn3blmky’ admin_preview_bg=”] Download the Brainstorming Question HandoutDO NOT GO ON TO THE NEXT SECTION UNTIL YOU’VE THOROUGHLY BRAINSTORMED YOUR NICHE!!
[/av_textblock] [av_hr class=’full’ height=’100′ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=” custom_margin_top=’30px’ custom_margin_bottom=’30px’ icon_select=’yes’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’ av_uid=’av-3qz1qq’ admin_preview_bg=”] [/av_one_full] [av_one_full first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ link=” linktarget=” link_hover=” padding=’0px’ border=” border_color=” radius=’0px’ background=’bg_color’ background_color=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_breaking=” mobile_display=” av_uid=’av-2k5jwy’] [av_textblock size=” font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-jn0opvav’ admin_preview_bg=”]Section C: Evaluating and Choosing Your First Niche
[/av_textblock] [/av_one_full] [av_one_full first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ link=” linktarget=” link_hover=” padding=’0px’ border=” border_color=” radius=’0px’ background=’bg_color’ background_color=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_breaking=” mobile_display=” av_uid=’av-7k66wi’] [av_video src=’https://vimeo.com/304940402/e6c8f716e5′ mobile_image=’https://www.risingstarsystems.com/wp-content/uploads/2010/05/msomi.jpg’ attachment=’2204′ attachment_size=’full’ format=’4-3′ width=’16’ height=’9′ conditional_play=’confirm_all’ id=” custom_class=” av_uid=’av-jn0oqjt3′] [/av_one_full] [av_one_full first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ link=” linktarget=” link_hover=” padding=’0px’ border=” border_color=” radius=’0px’ background=’bg_color’ background_color=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_breaking=” mobile_display=” av_uid=’av-6k0r1u’] [av_textblock size=” font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-jn0or7cr’ admin_preview_bg=”]Download Chapter 3C Audio Only
[/av_textblock] [av_hr class=’full’ height=’100′ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=” custom_margin_top=’30px’ custom_margin_bottom=’30px’ icon_select=’yes’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’ av_uid=’av-1y5dea’ admin_preview_bg=”] [/av_one_full] [av_textblock size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” font_color=” color=” id=” custom_class=” av_uid=’av-jn0os459′ admin_preview_bg=”]Additional Resources
- Niche Marketing – How Thinking Small Can Payoff Big – Class
- Niche Marketing Article
- Niche Marketing – You Tube Video
- Creating Your Niche – A Conversation with Nancy Moran
Reading List for Chapter 3
- Tribes: We Need You to Lead Us, by Seth Godin
- Marketing Shortcuts for the Self-Employed: Leverage Resources, Establish Online Credibility and Crush Your Competition, by (my friend) Patrick Schwertdfeger
- How to Be Your Own Booking Agent, by (also my friend) Jeri Goldstein
- Indie Music Marketing Secrets, by (also my friend) Bob Baker