Chapter 4: Elicit Their Problems, Needs and Desires

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Chapter 4 – Supporting Printed Material

Download Chapter 4 Workbook
Download Chapter 4 Power Point PDF

A: Getting to Know Your Niche – Who, What, Where, When, How & Why

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Download Chapter 4A Audio Only

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Section B: Tools of Research – Doing it On the Cheap

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Download Chapter 4B Audio Only

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Section B: Research Demonstration Video

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Download Chapter 4B Research Demonstration Audio Only

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Links Mentioned in the Research Demonstration Video:

Search Categories Mentioned in the Video:

Associations and Trade Organizations (and your town/state)
Listserv
Forums and ning
Blogs
ezines and magazines

Keyword Research Video

I found this video by doing a simple search on youtube with the search terms “keyword research.” Youtube is a great resource for learning just about anything. [/av_textblock] [av_video src=’https://www.youtube.com/embed/6iv7MuRStjc’ mobile_image=” attachment=” attachment_size=” format=’4-3′ width=’16’ height=’9′ conditional_play=’confirm_all’ av_uid=’av-jn3c5tp5′] [av_hr class=’default’ height=’50’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=” custom_margin_top=’30px’ custom_margin_bottom=’30px’ icon_select=’yes’ custom_icon_color=” icon=’ue808′ av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av_uid=’av-8nhnvt’] [/av_one_full][av_one_full first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ link=” linktarget=” link_hover=” padding=’0px’ border=” border_color=” radius=’0px’ background=’bg_color’ background_color=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_breaking=” mobile_display=” av_uid=’av-2k5jwy’] [av_textblock size=” font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-jn0opvav’ admin_preview_bg=”]

Section C: How to Use Social Media for Research

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Download Chapter 4C Audio Only

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Section C: Social Media Demonstration Video

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Download Chapter 4C Research Demonstration Audio Only

Links mentioned in video:

Note About Sites Mentioned in Video

The world of the internet is an ever-changing landscape. What was great when I made these videos may no longer even exist. So what should you do? As in all things, Google is your friend. Identify what you’re trying to find/do/research and ask Google!

Additional Resources

Have you finished watching the Videos and completed the Actions Steps for Chapter 4? Great! Take the Chapter 4 Quiz [/av_textblock]