Why Do Artists Need Professional Development?
[av_one_half first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ row_boxshadow=” row_boxshadow_color=” row_boxshadow_width=’10’ link=” linktarget=” link_hover=” title_attr=” alt_attr=” padding=’0px’ highlight=” highlight_size=” border=” border_color=” radius=’0px’ column_boxshadow=” column_boxshadow_color=” column_boxshadow_width=’10’ background=’bg_color’ background_color=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_breaking=” mobile_display=” av_uid=’av-4q6vwmu’] [av_textblock size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” font_color=” color=” id=” custom_class=” av_uid=’av-k5fj64zx’ admin_preview_bg=”] What is Professional Development? According to BusinessDictionary.com, […]
How to Manage Cash Flow for Your Art Business
Do you know the number 1 reason businesses fail? Cash Flow. Or to use business terminology, insufficient capital or operating funds. Knowing how to manage your finances (business and personal), manage your cash flow and plan your cash flow management is critical to your success. In this class Debra will show you how to take […]
Multiple Streams Step 8: BOP Positioning
The final step of the Multiple Streams of Art / Music Income process, establishing your BOP (Bold, Outrageous, Provocative) Positioning, is bigger than your Branding, or your USP (Unique Selling Proposition). Your BOP Position is about who you are and what you stand for as an artist, as a business and as a human being. […]
Copyright and Trademark Basics an Interview with Jeff Fabian
Trademark and copyright protection are fundamental components of a sound business strategy for all artists and professionals in the Music Business, Visual Arts or Film and Television Industry. But do we have to be lawyers to understand the basics? Jeff Fabian says “NO!” and he is going to going to prove it to us in […]
Don’t be a Needy Artist
Over the past few years, since I started doing the Ask Coach Debra Calls and being more active on Twitter and Facebook, I’ve had many encounters that go something like this:
Money Management: Building Your Financial Foundation
Many of us think our trouble with money is that we just don’t have enough. If we had more money, our problems would disappear. But the vast majority of lottery winners are broke within 3 years. The problem isn’t the money – it’s how we think about, manage, and use this essential resource. “Money is […]
How to Write the Dreaded Business Plan
“By failing to prepare, you are preparing to fail.” Benjamin Franklin We’ve all heard this quote, and yet, we struggle and resist against writing a business plan. For most artists and creatives, there’s the myth that the plan will cramp your creativity. But what my private clients discover over and over again, is that the […]
Multiple Streams Step 6: Convert Prospects
A lot of marketing and sales programs talk about how to Drive Traffic – and we cover that critical area in Step 5. But if all you do is get people to “Like” your Fan Page or even sign up on your email list – you will not succeed. The key to success in your […]
Transitioning to Full-time With Your Art/Music Business
Whether you’re working a day job in the corporate world or teaching within your craft to sustain yourself, many artists and musicians dream someday they will earn enough to go full-time with their art.
And just as many have given up on that dream, because it seems out of reach. Or because they tried to go full-time but ended up having to return to the day job, because they just weren’t earning enough to sustain themselves and their family. I’ve worked with many private clients in different lines of work to make that leap from part-time to full-time in their businesses. And I’ve found that the process for success through this transition is similar no matter what business you’re in.
Debra Russell Recommends Indie Band Manager
My friend, Charlie Cheney, designed this system based on filemaker Pro for his own career in music. But when he saw how many musicians, agents and other professionals in the music industry needed this product, he made it available to the public. This program is a comprehensive contact management, booking and tour management system. And […]