Marketing 101
Marketing is fundamental to your success. If you’re out to make a prosperous living doing what you love, it just won’t happen without marketing. Yet few artists spend much time learning this foundational set of skills.
Facebook Promotion Etiquette
In the last week, 2 people have gone onto my Facebook Pages – Debra Russell and Artists Marketing & Business Academy – and posted that I should check out their Facebook Page or ReverbNation Page. And my first reaction was – wow, that’s rude.
An Open Letter to LunarPages
or Why I Recommend Against Using LunarPages to Host Your Website The last 2 months have been a virtual hell for me (pun completely intended). Sometime in the middle of May, I started noticing real problems with my website. I was in the midst of doing a lot of content creation and tweeking to the […]
Niche Marketing – How Thinking Small Can Payoff Big
What is a Niche, really? And why is everybody talking about Niche Marketing? Many business owners are afraid to define their niche on the mistaken premise that they will lose business as a result. The truth is just the opposite. Designing your marketing around a Niche can enable you to have a major impact on […]
Niche Marketing – How Thinking Small Can Payoff BIG!
What is a Niche, really? And why is everybody talking about Niche Marketing? According to About.com a Niche Market is a narrowly defined group of potential customers. Let me be really clear about this – Niche is not about you. It’s not about your product or your genre. It’s about them, your customers/clients/fans. It’s about […]
WordPress Website Essentials with Jesse Petersen
You’ve heard me say it again and again, you need your own website. A My Space Facebook or ReverbNation page isn’t enough. To succeed in the 21st Century, you must have a web presence all your own.
For most people there are 3 obstacles to creating their own website and in my experience, Wordpress solves all three.
How to Build Your List with Elizabeth Edwards
List Building might not be the sexy topic that Social Media is however “The List” is a key ingredient to the success of your business. Independent artist and small labels alike need a large list of raving fans if they want to be successful.
Self-Promotion for Performing Artists with Peter McDowell
Not sure about how to write a press release or to approach press? Unable to move forward in promoting an upcoming live performance or CD release?
Top 5 Twitter Mistakes
I’ve been using Twitter for just over a year, now. And I admit it, I’m hooked. Twitter represents an unprecedented opportunity for connecting with your fans, creating new fans and promoting your music or business for little or no money. But I see a lot of people making the same mistakes over and over. And it’s such simple stuff to fix. Here are the top 5 Mistakes and how to fix them:
How to Get Started on Twitter
I’ve done several calls over the last 2 years that refer to Twitter directly or indirectly, and there have been folks on those calls who either JUST started or have not yet started their Twitter account. If this is you, what are you waiting for? Feeling overwhelmed and just don’t know how to get started? Well, this is the call for you.