Debra Recommends ifanz
ifanz is a very cool resource originally developed for musicians, but really applicable for creative professionals in all walks of life who are building their career by building their relationship with their fans. More than just a database and newsletter management tool, it also offers one-stop shopping for many of the needs of the small […]
Debra Recommends AWeber – Email Marketing at it’s Best
AWeber is a supercharged email marketing tool. Priced competitively, it allows for more targeted marketing than some of the other tools I’ve recommended.
Multiple Streams of Income
I’ve been following this model in building my business and it has made a tremendous impact on my income, on my success with my clients and on how much fun I have working! While these products are primarily focused on Coaching or Service and Consulting businesses, I’ve very successfully coached my clients in the Arts and […]
Debra Recommends Blue Ocean Strategy
Kim and Mauborgne’s blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike “red oceans,” which are well explored and crowded with competitors, “blue oceans” represent “untapped market space” and the “opportunity for highly profitable growth.”