How to Create Buzz and Stimulate Word-of-Mouth Marketing, An Interview with Bob Baker
On this call, author and speaker Bob Baker dissected and examined buzz and the elusive qualities that create ideas that spread.
Meetup.com Creating Community in Your Community
Meetup.com was mentioned in response to a question from the March 2009 Ask Coach Debra call. The question was about finding and/or building community with fellow artists. I have found meetup to be an incredible tool for finding and creating community centered around common interests. I have been both a Meetup organizer with my Bay Area […]
Debra Recommends AWeber – Email Marketing at it’s Best
AWeber is a supercharged email marketing tool. Priced competitively, it allows for more targeted marketing than some of the other tools I’ve recommended.
Multiple Streams of Income
I’ve been following this model in building my business and it has made a tremendous impact on my income, on my success with my clients and on how much fun I have working! While these products are primarily focused on Coaching or Service and Consulting businesses, I’ve very successfully coached my clients in the Arts and […]
Debra Recommends Blue Ocean Strategy
Kim and Mauborgne’s blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike “red oceans,” which are well explored and crowded with competitors, “blue oceans” represent “untapped market space” and the “opportunity for highly profitable growth.”
Debra Recommends Blogwild! – Key to a Successful Business Blog
The world seems to have gone blogwild. More and more personal blogs appear every day, and businesses large and small are realizing that blogging can be a dynamite sales, marketing, and communications tool. Blogs are cheap to set up and operate, and they can humanize a company’s image, start the buzz on a new product, and get instant customer feedback.
Multiple Streams Step 4: Develop Your Product Funnel
Most people create products haphazardly – this step was about how to use your Vision of your business and career to create products that lead your customers deeper into relationship with you and create lifelong fans.
Multiple Streams Step 3: Find Solutions
In steps 1 and 2 of the Multiple Streams business model, you’ve chosen your niche and discovered their problems, needs and desires, as well as the language they particularly use to describe those things. Now that you know their problems, the next step is to explore how you are the perfect and best solution to those problems. How do you uniquely fulfill their needs and desires? And, perhaps, most importantly, how do you use their language to express your value to them?
Debra Recommends Folk Venue List Serve
A list serve for folk venue promoters – primarily a place for them to discuss amongst themselves the issues that they face as venues. This is NOT a good place to promote your act – but is useful for market research.
Debra Recommends FOLKDJ List Serve
FOLKDJ-L is an electronic discussion group for DJs and other people interested in all folk-based music (bluegrass, old-time, traditional balladry, traditional international music, singer-songwriters, etc.) on the radio. It is primarily a place where DJ’s post their play lists.