Multiple Streams Step 2: Elicit Their Problems
you chose your niche. Now that you know who you’re marketing to, the next step is to Elicit Their Problems. What does your ideal customer most NEED? WANT? DESIRE? What drives him or her?
Multiple Streams Step 1: Niche Picking
Designing your marketing around a Niche can enable you to have a major impact on a small budget. Since most Artists are working with a limited to non-existent marketing budget – Niche Marketing can give you a tremendous advantage over your competition.
Creating Your Niche – A Conversation with Nancy Moran
Everybody says you have to have a niche. But how do you create a unique and profitable niche that suits you? In this month’s Interview with an Expert, we’ll be interviewing successful performer Nancy Moran. We are talking with Nancy about niche marketing – one of her favorite topics. We’ll examine some real-life case studies […]